2021 brought a lot of joy when theaters opened – but many films did not perform well, leading to huge disappointment not only for filmmakers, but also for audiences who were looking for good content.
Leading the pack were sequels to movies that did well the first time around. One of the last releases Satyameva Jayate 2 underperformed. When the first part was released in 2018, the film had more pitches than the competing film that day Akshay Kumar’s Gold. While Gold had a better collection – more people came in to watch Satyameva Jayate which also starred Manoj Bajpayee. But despite three John Abrahams in this film, it didn’t work. Well, the critics had nothing to say about this Milap Zaveri director either.
We would have expected the film with Rajkummar Rao and Janhvi Kapoor, Roohi do well since the film was part of the horror-comedy universe belonging to Street. But this movie will surely haunt Maddock for not quite living up to it despite its theatrical release.
hungama 2 was a sequel that came 18 years after the release of the original. Both were directed by Mercurial S Priyadarshan and starred Paresh Rawal. But the sequel also starring Shilpa Shetty and Meezaan Jafri was a huge disappointment when it released on an OTT platform.
Same with another sequel that came on an OTT- Sadak 2 which brought Mahesh Bhatt out of retirement after 23 years to direct his second daughter Alia Bhatt in the 1991 film sequel starring Pooja Bhatt and Sanjay Dutt. Dutt reprized her role, Pooja Bhatt narrated the story and Aditya Roy Kapur was added to the mix and the trailer movie was the most hated movie on YouTube and the movie was a disaster.
Another disaster dumped on an OTT was Bhuj: the pride of India. While the actual incident was something to be proud of, the same cannot be said for his cinematic performance starring Ajay Devgn, Sanjay Dutt and others. The film looked like a glorified power point presentation.
Laxmi who used to be called Laxmii Bomb and dropped the bombshell in the title, didn’t just land on an OTT platform, but dropped a bombshell on audiences waiting to see another Akshay Kumar movie. Bollywood’s most consistent actor disappointed by a poorly made remake with disastrous dialogue.
Radhe: Your Most Wanted Bhai was not just an OTT release, but was hailed as a hybrid model when it hit theaters. Although it did not collect more than a few lakhs in theaters, the film was labeled as a film that even Bhai would not have wanted.
We hope that after the advent of good content on OTT, filmmakers will learn that they cannot take audiences for granted.
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Posted: Friday December 31st 2021, 07:47 IST