Madhya Pradesh Home Minister Narottam Mishra said on Wednesday that Bollywood superstar Aamir Khan should stay away from adverts and acts that hurt religious feelings, after a bank advert highlighting star Khan and actor Kiara Advani has been criticized by some people on social media platforms.
Speaking to reporters in Bhopal, Mishra also said Khan should make such advertisements keeping Indian traditions and customs in mind.
The ad features Khan and Advani as newlyweds returning from their wedding and discussing the fact that they both didn’t cry during the ‘bidaai’.
The ad further shows the couple reaching the bride’s house and the groom taking the first step into the house, contrary to the traditional practice for brides.
Mishra said: “I saw actor Aamir Khan‘s advertisement for a private bank after receiving a complaint. I ask him to do such commercials keeping in mind Indian traditions and customs.” “I don’t consider it appropriate. Such things about Indian tradition, customs and deities keep happening, especially about Aamir Khan. The feelings of a particular religion are hurt by such acts. I believe he is not allowed to hurt anyone’s feelings,” said Mishra, who is also the state government spokesperson.
विज्ञापनों और फिल्मों में भारतीय परंपराओं रीति रीति ter- िवाजों को तोड़ तोड़ कर प्रस्तुत करने से धार्मिक आहत होती होती God
— Dr Narottam Mishra (@drnarottammisra) October 12, 2022
In August this year, there was controversy over Zomato’s ad featuring actor Hrithik Roshan, following which the online food delivery company pulled it.
Priests at the famous Mahakaleshwar temple in Madhya Pradesh had objected to the advertisement saying it offended Hindu sentiments.
Image: Twitter/@drnarottammisra/AU Small Finance Bank
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