I have now come to believe that singles are the next big thing in popular culture. Perhaps, they are already a big thing. The quality of the music, the large canvas, and the visual appeal that some singles from the recent past possess left me mesmerized. The presence of Bollywood A-listers in these songs proves even more that they no longer have any apprehension towards them. What also makes these singles appealing is that most of them have a story and a backstory.
T-Series Chef Honcho, Bhushan Kumar who has largely contributed to making these singles so popular, believes that the Covid scenario of the last two years is also one of the factors for these singles to be widely accepted.
Bhushan Kumar, President and CEO of T-Series, says:
“It’s not that singles were never a big hit in the Hindi music industry. But yes, following the new restrictions of the post-Covid era, they have become even more popular today. Of course, the mobile internet and multiple streaming platforms have also played a role in bringing the singles to a wider audience who watch and listen to songs on the go. Logistically, it is often easier to shoot a music video with a limited cast and crew than a movie song. A single is not bound by the movie’s marketing strategy and is created and promoted as an independent unit in its own right. Of course, a single should have a story in keeping with its lyrics, genre and mood, so it is illustrated and treated accordingly. day a single is also contained and as long as you create diverse content that appeals to a wider audience e, it will definitely work. It’s great to see that singles has not only become a big hit with the public, but also on a bigger scale than before. This moti alone invites us to work harder and create more such song stories for our ever-growing audience.
Let’s take a look at some singles featuring Bollywood actors that have made headlines.
Akshay Kumar in Filhaal and Filhal 2
Of course, Akshay Kumar’s presence in those first caught their attention, but those two songs were so emotional and made such a connection with the audience. B.Praak’s voice pulled the strings of my heart and how! Everyone who has loved and lost love could connect with this heartbreaking story depicted on these two singles.
Shahid Kapoor & by Kiara Advani Urvashi
Yo Yo Honey Singh did such a brilliant job with the Urvashi remake that I still won’t stop doing it the moment I play it as I write this review. Urvashi itself is so cult and it’s a task to do the original justice but I have to say the new version is a bomb nonetheless! Oh and Shahid Kapoor and Kiara Advani in this one were a treat to watch; especially seeing that Kapoor boy dancing.
Vicky Kaushal In Pashtaog
Bhushan Kumar’s Bada Pachtaoge in the voice of Arijit Singh was honey to my ears. Vicky Kaushal’s story and depiction of a heartbroken man who is betrayed touched hearts. B. Praak’s music and Jaani’s composition and writing were so on point in such a well shot video. No one regretted watching and hearing this song, okay? (winks) If you know, you know!
Emraan Hashmi in Lut Gaye
Emraan Hashmi already has a reputation for having the best songs of his oeuvre and it’s no wonder the response to Lut Gaye has been phenomenal. It has become so popular and literally every little kid in every home knows it now. Uff Jubin Nautiyal’s voice is literally music to my ears in this rendition of Nusrat Fateh Ali Khan’s Tanishq Bagchi Lut Gaye. Radhika Rao and Vinay Sapru’s direction made the video so appealing.
Jacqueline Fernandez in Paani Paani
Badshah’s combination with Aastha Gill was so catchy and Jacqueline Fernandez dancing to this million dollar looking track added to its appeal. I loved how the song explored and showcased the beauty and culture of Rajasthan so well. Paani Paani was really good enough to create a wave in our hearts! It grabs you the moment you hear it.
Mrunal Thakur with Badshah in bad boy x bad girl
Play this song and it induces instant foot taps and I’m not the only one I’m sure. Badshah surely knows how to liven up a party with this music and Nikhita Gandhi does such a brilliant job with the vocals on this one. Mrunal Thakur is here in a never-before-seen avatar, completely setting the temperature – his body language and expressions here are a complete win!