Bollywood movies

“It got to a point where…”

Ranbir Kapoor reveals it’s been difficult to break into South Indian markets, but adds that Brahmastra will because ‘it’s a story that needs to be seen’ (Photo credit: film still)

The long-awaited Brahmastra trailer was released yesterday and received lots of love from everyone. Less than three months away from its theatrical release, the film’s protagonists, Ranbir Kapoor and Alia Bhatt, as well as director Ayan Mukerji, are all promoting it. While in the midst of the same, RK revealed that he wanted the film to enter South Indian markets.

In the recent past, many South Indian films, known as pan-Indian films, have done wonders at the box office. Keeping that in mind, during a recent interview, the trio were asked how their film would redefine the image of a pan-Indian film and here’s what Ranbir had to say.

While interacting with DT Next’s Kaushik Rajaraman, Ranbir Kapoor revealed that it’s the story of a film that matters – no matter what language it’s told in. Speaking about Brahmastra, the actor said he wants to break into South Indian markets, something that has been difficult for Bollywood films over the years.

Responding to the question, Ranbir Kapoor said, “I think over the years we have also found it very difficult to break into markets like the Tamil market or the Telugu market, (and) what movies do they like . It’s gotten to a point where we love their movies. Hindi movie audiences, we love to watch Tamil cinema and Telugu cinema and that has been proven with genres like Baahubali and Robot.

Continuing further, the Brahmastra actor said, “So I think we had the primary intention of doing a universal story. Now, through marketing, getting help from people in the industry in the south, we really need to get into that market because we want our story to be seen by them. It is a story that must be seen. »

Directed by Ayan Mukerji, Brahmastra stars Ranbir Kapoor as Shiva, Alia Bhatt as Isha along with Amitabh Bachchan, Mouni Roy, Nagarjuna Akkineni and many more. The film is set to hit theaters on September 9, 2022, after much delay. It will be released in multiple languages ​​including Hindi, Tamil, Telugu, Kannada and Malayalam.

Stay tuned to Koimoi for more.

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