Stunning Indian actress Samantha Ruth Prabhu, who made her Bollywood debut with the family man 2, has invested in SustainKart, India’s first-ever e-commerce marketplace for sustainable products. His investment is part of SustainKart Seed Round. The company also announced the launch of its first retail franchise model.
Samantha Ruth Prabhu invests in SustainKart, an e-commerce aggregator
Clean and green product aggregator, SustainKart, has achieved several milestones since its launch in January 2021. This includes lifting a pre-seed round, launching a private label and acquiring two brands D2C. The brand offers a range of sustainable and environmentally friendly products ranging from fashion to decoration, beauty and well-being, from furnishings to gifts, nutrition and snacks, child care, pet care, etc.
Known for her choice of concept-based storylines and acting skills, Samantha has a keen interest in brands and products that respect nature and promote sustainability. In the past, she has invested in sustainability-focused brands. “I believe Indian consumer choice has slowly shifted towards more conscious and nature-friendly products. Many reputable consumer brands have launched their line of sustainable products, especially after the pandemic. I am happy to support the idea of Shilpa Reddy & Kanthi Dutt in creating a community like ecosystem for conscious shoppers with SustainKart,” says Samantha Ruth Prabhu
“We plan to develop several strategic celebrity partnerships for SustainKart’s House of Brands to attract capital investment to grow the private label vertical. With Samantha helping us achieve our sustainability goals, we will be able to position ourselves in global markets,” said Kanthi Dutt, CEO and Founder of SustainKart.
Speaking about the launch of SustainKart’s offline retail franchise model, Shilpa Reddy, Co-Founder of SustainKart, added, “We anticipate the launch of SustainKart’s first offline store in April. We started partnering with enthusiastic entrepreneurs who believe in sustainability to launch our franchised experience stores across India. Our goal is to launch 30 stores in the first year and a total of 100 stores within two years”.
SustainKart will use the seed fund for marketing for customer acquisition and enable offline retail stores to deliver a unique in-store customer experience.
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