The Telugu film industry, generally labeled as Tollywood, had a practical 29% share of the box office (2020 and 2021 combined), ahead of Bollywood, whose share fell sharply from 44% to 27%.
Additionally, four Telugu films— Pushpa, Ala Vaikunthapurramuloo, Sarileru Neekevvaru and Vakeel Saab — top 10 movies in both years, compared to only three Hindi movies — Tanhaji, Sooryavanshi and 83. Spider-Man: No Coming Home (Hollywood), Master & Darbar (both Tamil) round out the top 10 box office list.
The cumulative share of the four Southern languages increased from 36% in 2019 to 59% in 2020 & 2021.
These figures are taken from the annual report of the media consulting company Ormax Media — The Ormax Box Office Report 2020-21. The report, first launched in 2016, examines the Indian box office across all languages, highlighting key trends in the theater sector.
South Indian films, it must be said, also dominate the OTT circuit.
Indian films lost Rs 15,000 crore due to pandemic
The report also analyzed the impact of the pandemic on the Indian box office. Compared to a box office gross of almost Rs 11,000 crore in 2019, the cumulative revenue over 2020 and 2021 combined was only Rs 5,757 crore (an annual average of less than Rs 2,900 crore). 2019 is taken as a benchmark, the Indian film industry lost at least Rs 15,000 crore at the box office due to the pandemic,” the report said.
It is also understandable that the steps increased from 103.0 crore in 2019 to 22.5 crore and 42.7 crore in 2020 and 2021 respectively.
Shailesh Kapoor, Founder and CEO of Ormax Media, said: “The pandemic has severely affected the Indian box office, with five out of eight quarters of 2020 and 2021 having zero or negligible business, due to the closure of cinemas across or most parts. from India.”
The last quarter of 2021 (October-December), however, saw a good recovery, recording a box office gross of over Rs 2,000 crore. This gives hope to the industry, which is being upstaged by the arrival of OTT platforms.
movies like Gehraiyaan (Hindi), Mahan (Tamil), Bhamakalapam (Telugu), which otherwise would have been theatrically released, hits OTT platforms directly this week.